We are on a mission to digitize African agriculture, every step of the way.
We've built a platform that connects farmers, input suppliers, equipment manufacturers, service providers, and buyers to each other, and to the resources they need to grow their businesses. For farmers, from seed to sale, we're here to help. For customers and businesses, we ensure that you get the best quality products and services at the best prices. And for our partners, we connect you to a growing network/customer base of farmers. Our goal is simple: to make agriculture more efficient, more profitable, and more sustainable in Africa, from farmer to consumer.
Our Impact
Our business is committed to sustainable development and we are working to achieve the following SDGs:
Smallholder farming serves as the main source of livelihood for over 70% of the population in Africa. Our platform is making farming more profitable and sustainable for smallholder farmers.
By providing farmers with access to quality inputs, services, and markets, we are helping to improve the quantity and quality of produce therefore improving food security in Africa.
Agriculture forms the backbone of most African economies. By increasing the productivity of farmers, we are helping to boost economic growth and development in Africa.
Our Values
Get to know what we stand for and what we believe in as a company.
Be World class
We pursue unmatched standards in every endeavor, always striving to raise the bar and position ourselves as global leaders in our industry.
Customer centricity
Our customers at the heart of everything we do, continually tailoring our services to meet their evolving needs and aiming to surpass their expectations.
Innovation
We cultivate a thriving ecosystem of fresh ideas, always pushing the envelope, and challenging ourselves to break the mold and lead the way in innovative solutions.
Teamwork
We embrace the power of collective intelligence, valuing the unique strengths each member brings, and fostering an environment where collaboration is the key to our shared success.
Accountability
We stand firmly by our commitments and decisions, taking full responsibility for our actions and always seeking ways to improve and deliver on our promises.
Diversity and Inclusion
We are committed to building a diverse and inclusive company. We believe that diversity is a strength and we are committed to creating an environment where everyone feels welcome and valued.
Our Team
We are a team of passionate individuals who are committed to building the best products and services in the industry. We are driven by our core values and we strive to deliver unmatched value to our customers.
Victor Ndaba
Founder & CEO
Kenneth Miringu
COO
Emilio Kariuki
CTO
Oliver Kipkemei
Software Developer
Mark Gatere
Software Developer
Amanda Flavia
Head of Business Dev